Trends for 2025-2026: Which verticals and GEOs deliver the highest profits? 🔥

While some are busy declaring nutra and gambling dead, others are still making serious money from them. And that is hardly surprising: health, gambling, and various forms of trading built around the desire to make money easily will always attract demand.

Spy service data makes this easy to verify. Let’s take Tyver as an example and open it without using any keywords or filters. We’ll simply sort the ads by the number of active days so that the longest-running creatives appear at the top. These are the ads that can give us a good indication of which verticals are currently generating the strongest profits. 💰

👀 What immediately stands out? Anti-ageing products, dental prosthetics, and casinos. An ad promoting trading indicators also ranks among the top performers. And remember, these are the top ads out of a database of over 117 million creatives! It is clear that the familiar verticals remain profitable in 2026:

• nutra;
• gambling;
• finance.

Let’s take a closer look at each vertical and try to outline the broader trends we can expect in affiliate marketing in 2026.

Nutra 💊

Nutra is the health and wellness vertical. To find the most popular ads in this niche, we’ll use the keyword health and select a broad match. Then we’ll sort the results by views. The ads attracting the most views and audience interest will appear at the top.

Based on view counts, the hottest nutra niches over the summer of 2026 were:

• Joint and hearing treatments across Central and Eastern Europe;
• Health monitoring devices and apps in Western Europe, the US, and Australia;
• Anti-ageing products in Latin America and Southern Europe, particularly Italy and Spain;
• Sleep aids and products for heart and cardiovascular health.

Ads in these categories generate millions of views every month across Western markets and Latin America. It’s far more than traditional nutra staples such as weight-loss products, male enhancement offers, diabetes products, and similar evergreen niches. 🍆

Joint and hearing products, along with health monitoring devices, are leading the way. Some creatives have generated over 10 million views in just one or two months.

Judging by the popularity and longevity of these ads, the best-performing formats for nutra tend to feature:

• The product in its packaging;
• A clear before-and-after comparison;
• An explanation of the product’s effects or a visual demonstration of how it works in the body;
• Endorsements from doctors and celebrities;
• Rich, moderately bright colours without looking overly flashy.

This approach appears to resonate particularly well with consumers in Western markets, where health-related products are leading the way. Google Trends data also makes it easy to see just how strong interest in health is across these countries. ⭐️

Advertising vs consumer demand

Google Trends can help us compare what advertisers are promoting with what consumers are actually searching for. This comparison can reveal niches and sub-niches where demand outstrips supply, potentially uncovering some of the most lucrative opportunities for the year ahead.

Let’s search for health, scroll down, and open the “Top” section under related topics. This section shows trending topics associated with the search term worldwide and across different languages, rather than English alone.

By the end of 2026 summer, the clear leaders were mental health. Interest in gut and joint health also increased noticeably, although not quite as dramatically.

Key takeaways for nutra

Among traditional nutra offers, the most relevant niches are hair loss, weight loss and anti-ageing products, as well as supplements and treatments for joint health, men’s health, cardiovascular health, and gut health.

A new nutra trend to gain momentum in 2026: mental health products. We are already starting to see ads for products targeting dementia, memory, cognitive performance, and similar concerns. 🧠

Online casinos: a stable evergreen niche in 2026 🎰

Researching competitors’ ads is particularly convenient in the gambling vertical. The reason is simple: Tyver has a dedicated filter for this niche. Let’s apply it to narrow the results down to casino ads only. This leaves us with 5.3 million ads to analyse.

This is a real goldmine of valuable data: major gambling advertisers that run campaigns on a regular basis. These are the advertisers worth finding and analysing in more detail. To identify them, open individual creatives and then check the page with related ads from the same Facebook fan page.

The most interesting fan pages are those running over a hundred ads in a similar format and targeting the same GEO 🌎 or a group of neighbouring countries. Advertisers operating at this scale have usually been in the casino niche for a long time and know how to use affiliate marketing analytics effectively.

Their activity also shows that the EU 🇪🇺 is currently one of the hottest GEOs for iGaming affiliate marketing. Almost a third of all gambling creatives are running across European countries. It’s 1.7 million out of 5.3 million ads in total.

Based on the ads we analysed, the most common campaign setup looks like this:

• Bright, fast-paced video creatives. The same creatives are often used by multiple advertisers, which suggests that simply adapting an existing creative and making a few changes to differentiate it can be enough;
• PWA apps, with WebView used less often. Most traffic is driven to apps. However, casino apps are regularly removed or rejected by the App Store and Google Play. To get around this, advertisers create landing pages designed to resemble app store listings, where players can install the PWA;
• Cloaking. To get through Facebook’s ad review process, advertisers use cloaking: regular users are directed to the gambling app, while reviewers are shown legitimate App Store or Google Play pages.

The Middle East, Thailand, Laos, Germany and Switzerland: what do they have in common? They are promising gambling GEOs for 2026

Google Trends allows us to track search trends worldwide and then identify countries where interest in a particular topic is growing. In the case of casinos, we found rising interest across several Middle Eastern countries, as well as a handful of markets in Southeast Asia and Europe.

Interestingly, Switzerland 🇨🇭 is seeing a surge in interest. 📈 This GEO offers some of the highest payouts per deposit.

Gambling takeaways

Europe remains a reliable GEO for running gambling campaigns in 2026. There is a huge volume of advertising activity, so analysing competitors in Tyver can help you quickly develop your own creatives and get them running.

Thailand 🇹🇭, Iraq 🇮🇶, and Laos 🇱🇦 are promising GEOs for 2026, given the sharp rise in interest in online casinos. When targeting these markets, however, it is better to use WebView apps available through the App Store or Google Play, or direct users to casino websites.

Finance verticals 🏦

This includes microloans, trading, crypto, investments, and anything related to making money online. Searching Tyver with relevant keywords shows that ads targeting Europe and the US generate the highest number of views. These are also the GEOs where finance offers tend to run for the longest periods.

Things get more interesting when we look at finance through Google Trends. Rather than analysing individual search queries, we’ll look at broader topics such as crypto, loans, and trading. 📊

Globally, interest in finance is showing modest growth, which is far less than in gambling or nutra. However, demand for finance-related offers has risen sharply in some countries. By the end of summer 2026, the strongest growth in interest in crypto was seen in Singapore 🇸🇬, Nigeria 🇳🇬, the Netherlands 🇳🇱, and the UAE 🇦🇪.

A local surge in interest within specific countries, especially Tier-1 GEOs, is a promising sign. It means affiliates targeting these markets may be able to get in early and capitalize on the trend.

Finance takeaways

To get a better picture of demand for finance offers, we can search Tyver using keywords such as trading or loans and target countries where interest is growing, such as the Netherlands.

There may not be many ads in these niches, but some of them generate millions of views. This suggests strong profit potential for finance offers in the GEOs highlighted above.

Finding new promising GEOs and winning combinations with Tyver

Tier-3 countries, particularly those in Africa, have enormous potential. Electrification is expanding rapidly, internet coverage and speeds are improving, and consumers have more disposable income than before.

To identify the hottest niches in specific countries and regions, set the relevant GEO targeting and sort the results by reach. Sorting by reach brings the ads attracting the most attention from users in the selected countries to the top. This gives us a good indication of which product and service categories are currently seeing the strongest demand.

As an example, let’s target countries across Africa and the Middle East.

In these regions, e-commerce 🛍️ is generating the most buzz. Ads for products sold through online stores attract the highest number of views and therefore strong consumer interest alongside offers encouraging people to start selling through Shopify and similar platforms.

The combined population of these markets is larger than that of Europe, the US, and the CIS, so the hottest niches can generate 20-30 million views. Ads promoting online selling through e-commerce stores and marketplaces perform particularly well, attracting tens of millions of views in just a matter of days!

By checking advertisers’ Facebook fan pages, you can also identify other regions and countries where the same niche is seeing strong demand, helping uncover new promising markets and opportunities. For example, in the Middle East, trading attracts significant interest alongside e-commerce.

Let’s open the advertiser’s Fan Page to check their other creatives. Scroll down to the related ads section and click on any of them. This will open a new page showing all creatives launched from the same Fan Page. In this case, every creative is focused on trading. 🤑

Using the date filter, we can track changes and trends that may point to potentially promising GEOs for trading. Let’s start by looking at ads from May and June 2026. ☝️

We can see that this trading offer performs most consistently in the US 🇺🇸, Lithuania 🇱🇹, and Slovenia 🇸🇮, with stable reach across these GEOs. More recently, campaigns have also been launched in Oman 🇴🇲, where they have started generating strong reach as well.

One example is not enough to draw conclusions about broader affiliate marketing trends. However, other trading offers show similar patterns:

• The US remains a stable source of profit for trading offers;
• Eastern Europe and the Middle East are promising regions for the finance vertical in 2026-2027.

Conclusion

To choose the right affiliate marketing vertical and GEO, it is better to rely on data rather than intuition. Tyver data shows that nutra, gambling, and finance remain among the leading verticals 🏆. At the same time, emerging GEOs, including Africa, the Middle East, India, and Tier-2 European markets are becoming high-growth opportunities for ROI across different verticals.

Tyver makes it possible to spot emerging trends using a few simple features:

• Sorting by Activity Days to find long-running ads;
• Country and placement filters to identify hot GEOs and traffic sources;
• Reach and view analysis to find the hottest-performing creatives;
• Similar ads by Fan Page one of the best ways to analyse competitors’ approaches and scale winning combinations faster.

Even if you work with traffic sources other than Facebook, Tyver can still provide valuable insights, as Meta’s audience represents a large and broadly representative segment of the online advertising market.