How to Find Winning Gambling Creatives: A Step-by-Step Guide Using Tyver.io 🎰

In gambling, creatives are a key part of any successful campaign, but they are not always created from scratch. More often, media buyers reuse proven mechanics that have worked before and adapt them to a new GEO, format, or offer when needed. So the goal is not to reinvent the wheel, but to spot which angles are being used right now and what other affiliates are making money with. 💸

When looking for winning gambling setups, affiliates usually rely on ad spy tools. They help you understand which formats are currently being used in a specific GEO, which games are being pushed most often, and what the ads themselves look like.

In this guide, we will show how to find gambling creatives in practice: which filters to use for effective research, how to shortlist ads, and which triggers make users click, register, and complete the target action, whether that means making a deposit, using free spins, and so on.

Step 1: Basic Settings: GEO and Keywords

First, let’s go through the basic filters and see how you can find converting Facebook gambling creatives without using advanced settings. For our example, we will take one of the most popular regions among affiliates right now: Latin America 🇧🇷🇨🇴🇦🇷.

Even with only the basic filters applied, the results are already packed with creatives that affiliates are currently running.

🔑 Next, let’s add some keywords to the search bar. If you are not sure which keywords to use, you can ask an AI tool for help. A prompt could look something like this:

“Suggest keywords for finding affiliate ads in an ad spy tool. GEO is Tier 3, region is LATAM. I’m interested in UGC formats and gambling video creatives for Facebook and TikTok. I need words and phrases that are actually used in creatives.”

For example, let’s use the narrow keyword jogo que paga. This gives us around 400 gambling creatives built specifically around this angle.

👀 With a broader query, pagamento confirmado, Tyver returns around 10,000 ads, most of which are clearly affiliate campaigns.

You can then narrow the results further using another useful Tyver feature: search by URL fragments. Most affiliates use identifiers like these:

• pixel_id= or pixel=;
• sub1=;
• ?s=;
• utm_source=;
• utm_campaign=;
• campaign_id=;
• flow=;
• fb=.

Let’s apply the “Pixelid=” parameter and see how the results change. ⬇️

A large number of identical ads now appear in the results. This is a sign that these creatives are being run actively and are clearly being used by more than one affiliate. Creatives like these are already worth using as a starting point.

We can also look for creatives built around specific slots that affiliates work with most often: Gate of Olympus and Sweet Bonanza. For the GEO, let’s use Spain 🇪🇸.

There is no need to overcomplicate it. We simply enter the exact offer name, Gate of Olympus. Tyver returns more than 10,000 ads for this query.

For Sweet Bonanza, it makes sense to narrow the search and use the keyword premio dulce. This phrase regularly appears in creatives for this particular slot and does a good job of filtering out irrelevant results.

On the very first page, we can already see a couple of creatives with reach in the thousands. These ads have also been running for more than one day and were most likely producing some kind of result. ☝️

Finds like these can safely be used as a starting point for analyzing the mechanics, visuals, and messaging that are currently working in this GEO.

Step 2: Identifying Profitable Creatives

At the next stage, you need to understand which ads are actually worth analyzing further. Search results will always contain plenty of noise, but we are interested in creatives that keep appearing, stay active for a long time, and are being run from multiple accounts.

Start by sorting ads by the number of active days. If a creative has been running for more than 3-4 days, it means that, at the very least, it is not losing money and the advertiser sees a reason to keep using it.

Next, look at which accounts are running the creative and in what form. If the same video appears across several advertisers with different domains, apps, or even offers, that almost always means the angle is working.

Here is how it works in practice. Suppose we need to find a working angle for Italy 🇮🇹. In the settings, we set the minimum ad reach to 1,000 and select the GEO.

The results immediately show plenty of creatives that have generated several thousand impressions. ⚡️

Pick one of them, open the Similar Ads section, and select By FB Page. This lets us see how many times the creative has been launched from that specific FanPage and what kind of reach it usually gets.

For example, the ad below has been running for more than two weeks and consistently gets several thousand views. There is a high probability that the creative is profitable. Otherwise, no one would keep spending that much budget on running it.

Step 3: Searching by Apps

🧩 Another effective way to narrow down the results is to search by apps from Google Play and the Apple App Store. There is no point trying to guess the names of specific apps. There are literally hundreds, if not thousands, of them, so doing this manually makes little sense.

A much easier approach is to start with the name of the game itself. In Tier 3, most affiliates run traffic to the same crash games: Plinko, Chicken Road, Aviator, and so on. These names appear both in the creatives and in the names of the apps the ads lead to. 🖼️

If a game is being pushed heavily, dozens of similar apps are created around it. By entering the name of a slot or crash game in the field, you can see:

• how many different gambling apps use the same angle in their creatives;
• which of them have been running longer than the others;
• which ads for these games are being scaled most often.

Let’s see how this feature works in practice. In the “Apps, ID or Link” field, enter “Plinko.”

This gives us more than a thousand creatives for this specific crash game. It is especially useful when you need to understand which angles are performing best for your casino offer. 🎰

Step 4: Analyzing the Psychology and Funnel Behind Winning Creatives

Once we have shortlisted the ads, we can move on to the most important part: analyzing the creatives themselves. At this stage, it matters less how many days an ad has been running or which domains it is being run from. What matters more is understanding why this particular format keeps getting reused. 🤔

After the initial selection, the logical next step is to break down the creatives themselves.

Below, we will focus on the practical side: what is shown in the first few seconds, how the sequence of shots is structured, what the creative emphasizes, and how the user is gradually led toward the click and registration.

Let’s go back to the results Tyver returned for jogo que paga. Choose the ad that appears most often, scroll down, and open the By FB Page tab (Tyver lets you see all creatives launched from a specific FanPage).

The screenshot below shows a classic UGC creative, or a gambling Stories-style format. The person on camera plays the game, comments on what is happening, and speaks to the audience as if sharing a personal experience rather than advertising something.

During the gameplay, the actor says several times that the problem is not the small deposit, but the platform itself. He briefly explains the concept of a plataforma express, meaning websites where users can supposedly get a decent win after only a small number of spins.

This makes the creative particularly appealing to users with limited budgets who are reluctant to start with a large deposit.

🌈 Visually, everything is extremely simple: close-up gameplay, bets and winnings shown in Brazilian reais, with no distracting elements. Wins appear throughout the video, but the amounts do not look astronomical. They seem realistic enough to feel achievable.

🚨 At the end, the creative adds a light urgency trigger. The creator says that platforms like this do not stay around for long and may shut down quickly.

It does not feel like an aggressive CTA. Instead, it comes across more like a warning: “while it still works, you can give it a try.”

The next creative also uses a UGC format, but with a more interesting angle. From the first few seconds, blogger Vector is on screen. He is known online for testing trends and questionable videos himself.

At the same time, a woman appears at the beginning of the video. She does not comment on anything or try to sell anything. She is there as a hook to hold attention and stop viewers from scrolling past during the first few seconds.

The focus then gradually shifts to the phone screen and the gameplay itself. 🎲

Vector stays on camera throughout the entire video and, at the end, supposedly tests for himself whether it is actually possible to win.

This approach does not pressure the viewer or try too hard to convince them. Because of this, the creative does not feel like an ad and fits naturally with Tier 3 audiences that are used to this kind of testing content on social media.

Conclusion

In affiliate marketing, it is important to keep a constant eye on what competitors are doing and regularly analyze their angles because gambling setups do not stay profitable for long and creatives burn out quickly.

That is why it is difficult to imagine working seriously with the gambling vertical today without an ad spy tool.

Tyver is particularly convenient for this. The Gambling vertical filter, reach data, app search, and URL fragment search make it possible to quickly filter out irrelevant ads and find a working casino setup in just a few clicks.